Book review: Alibaba’s World
An insider's view on how a scrappy e-commerce startup became the world's largest retailer.
How A Remarkable Chinese Company Is Changing The Face Of Global Business (MacMillan)
By Porter Erisman, former vice-president at Alibaba
Today Alibaba dazzles with its size and innovation. But to understand how the world’s largest retailer may act in the future, it’s instructive to read about its formative years.
Porter Erisman’s book walks us through Alibaba’s journey from a scrappy Chinese start-up to its $25 billion initial public offering (IPO) in New York in 2014.
Erism…
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