Smart beta strives to enter the mainstream
Increasingly, institutional investors are being wooed by asset managers touting the possibilities offered by smart beta investing. Will it become a core strategy?

As active fund managers continue to underperform, institutional investors across the globe are seeking out other means to gain returns. One way has been to delve more into alternatives, but increasingly investors are looking at the possibilities conveyed by smart beta, otherwise known as factor investing.
This is the subject of our seventh forecast for the Year of the Rooster (see below for the others published so far; the full list appears in the February/March issue of AsianInv…
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