The trials facing Taiwan’s fund supermarket

Coming next month in Taiwan: a government-supported online fund supermarket. In a two-part article, of which this is the first segment*, AsianInvestor analyses the challenges the initiative must overcome if it is to gain strong traction. In the island’s competitive and fickle fund distribution market, the ability for investors to pick and choose their funds online would seem a no-brainer. Yet local players are not convinced it will work. There is good reason for such cynicism. T…