Target small Asean investors, urges Cerulli

Asset managers should target smaller institutional investors in Southeast Asia, such as university endowments and insurers, as they are posting faster growth than entities such as state pensions and central banks, according to a new report from Cerulli Associates. But they face a new set of challenges in doing so, said the research house. For one thing, smaller institutions do not commonly issue requests for proposals in their investment process, so managers need to get noticed th…