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Behind Citi's distribution machine

Citi is deploying technology to diversify its product offering and make customer feedback more sophisticated and central to deciding how it provides advice.
Behind Citi's distribution machine
Citi’s wealth business in Asia will be transformed over the next three years by technology, says Paul Hodes, head of wealth management for Asia Pacific at the US bank. To provide exposure that Asian clients prefer, it has added new products to the consumer bank’s offering, including commodity-focused mutual funds and alternative investments. These would have once been only available to private bank clients, but technology has enabled Citi to find ways to cheaply replicate exposu…
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