Importance of branding divides private bankers

Senior private bankers are divided over the importance of brand name when it comes to fund sales and the need to localise product marketing for Asia. Speaking during an industry roundtable convened by AsianInvestor and sponsored by Aberdeen Asset Management*, participants agreed that performance was paramount. But Dany Dupasquier, head of group funds for group wealth management at Standard Chartered, argued that brand recognition was also important in the high-net-worth segment,…