AsianInvesterAsianInvester

Why wealth managers must adapt customer-profiling

Methods to separate customers into groups are ineffective, argues Catherine Tillotson of Scorpio Partnership. She points to the potential importance of new behavioural analysis.
2010 was the year that Asia started to roar towards pole position as the world's largest wealth market. And where there is wealth, there are wealth managers. A big question for 2011 is: Will Asia's brand of wealth management be any different from that in the US or Europe? The answer depends largely on how well wealth managers get to know the customer base across the region. We have just released findings of a study of Asian high-net-worth individuals which received 1,800 responses. It…
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